As a long-time user whose business doubles annually—and growing—I’m writing to express some real concerns about the direction HoneyBook seems to be heading.
Lately, it feels like many of the changes being rolled out are made without consideration for the wide variety of businesses that rely on your platform daily. These updates are often implemented with little to no notice, and they significantly impact the structure and systems we’ve built around your tools. Many of us use key features religiously, and when those change unexpectedly, it can disrupt operations in a big way.
While I appreciate the existence of the community board, it doesn’t seem to reflect the diverse needs of your entire user base. I recommend establishing a true User Advisory Board composed of actual business owners—across industries and business stages, from startups to mature companies—who actively use HoneyBook at scale. This would provide your team with a broader, more strategic perspective on how changes affect different types of businesses.
Right now, it feels like updates are being made in a vacuum, possibly catering to a smaller subset of users, without fully understanding how these shifts impact others. Many of the recent changes seem unnecessary or even counterproductive to how seasoned users run their businesses through your platform.
We’ve chosen to build our systems on HoneyBook, and we want to see it grow and succeed. But more transparency, communication, and meaningful collaboration with your power users would go a long way. Please consider deepening your relationship with the customers who rely on HoneyBook day in and day out.
Thank you for listening—and for creating a product we truly want to keep growing with.
