Hi! I wouldn't say Lead Forms are exactly equivalent to Click Funnels. The biggest difference is ClickFunnels uses a domain, which means your sales pages could be searchable on the Web using SEO. Lead Forms can be shared publicly, but do not have a domain - they'll show up only where you share them, like in social media profile or from your website.
However you can create pretty "pages", list out services, allow clients to choose digital products, and accept payments.
Automations can be triggered by someone filling out a Lead Form OR a contact form with an assigned project type. There are various triggers based on the actions clients take, and the actions can be
- Send an email
- Send a SmartFile
- Move stage in the pipeline
- Create a task
I personally prefer one long automation than having to apply short ones manually for different stages in the process.
Hope this helps!