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Start the year using your data

  • January 10, 2024
  • 3 replies
  • 46 views
deannaburks
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Hello HoneyBook Community!

I'm Deanna Burks, a dedicated HoneyBook pro, brand strategist, and designer with a deep interest in data collection and analytics. My focus is on understanding the reasons behind people reaching out to me and using this insight to craft better experiences. It's a bit like proactively seeking feedback before the work even begins.

I'm not particularly fond of lengthy contact forms, but I do believe in their power to gather essential information about potential clients. Imagine seamlessly populating a database or even a Google sheet with this data. Then, when you've accumulated enough information, you can delve into this treasure trove to uncover trends and common needs. This process is invaluable in identifying where people need the most help and how you can effectively address their pain points.

This approach isn't just about collecting data; it's about building a bridge to better understand and serve your clients. I'm here to share insights and strategies on how you can leverage your contact form to not only gather information but also to lay the groundwork for a more tailored and impactful client experience.

Looking forward to exchanging ideas and learning from this amazing community!

Warm regards,

Deanna Burks

deannaburks.com

    3 replies

    Taylored Data

    I love this topic, @deannaburks! Do you currently export your form data to a Google Sheet? If so, how are you doing it?

    I wish HB allowed us to push this data into other tools like Google Analytics and Piwik Pro so we can analyze which fields leads don’t fill out. This would really help me optimize my lead form.

    Data Nerd 🧑🏾‍💻 | I help businesses transform data into actionable insights & sales | tayloreddata.com
    deannaburks
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    • deannaburks
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    • Newcomer
    • February 1, 2024

    So, my current setup sends my contact form information to a Google Sheet. There’s a whole lot of information in that contact form that you don’t even realize is there in hidden data. Zapier extracts it. I ask very specific questions on my form and that information goes into the spreadsheet. Then I take a look at patterns, etc. I love data, statistics, etc. I use the information to study purchasing habits in certain demographics and it has been a really useful way to let me see what works and what doesn’t. The past three years have been the hardest to figure out. No surprise there. 

    One side note: I normally don’t recommend a lot of questions on contact forms because I believe casting a wide net and then deciding if they are someone to work with or not. If there’s a huge form, it’s not as likely that someone will fill it out. Mine has about 8-10 questions and I usually recommend about five. 

     

    This is the formula: https://zapier.com/shared/0acd65aa2b73db8355bd27d9ef9db0595618aadc

     

      Taylored Data

      Thanks for sharing and I completely agree with you about the number of form fields.

      Back in my agency days, I had so many clients refuse to let go of their multi-page forms--until I showed them the data that people were dropping out of the flow by question 10 😅

      Data Nerd 🧑🏾‍💻 | I help businesses transform data into actionable insights & sales | tayloreddata.com
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