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Question

HoneyBook Automations

  • September 9, 2025
  • 5 replies
  • 32 views

Emilee Setting

This is my first time in Honeybook community, and I’m not surprised to see this many people being as frustrated as me. I’m heavily considering switching crm’s once I reach my off season. 

 

Automations should be so much more customizable than they are. A simple follow-up sequence to an inquiry that hasn’t responded should not be hard to achieve. It seems Honeybook automations are mostly only responsive to contracts being signed or files being finished. My client’s journey with me is a lot longer than paying and invoice and submitting a file. 

 

Follow up automations would be extremely valuable for a few reasons: 1.) I get a lot of inquiries, and it’s difficult to remember to follow up with each of them during busy season. 2.) I get inquires from many different time zone. Automations that are designed to send to a client who didn’t respond to my inquiry response template within 3 days exactly would mean they’d be receiving my follow up at a time they can actually read it and take action (considering someone inquiries during a time of their day the were available to do so.) 3.) Some clients are price-shoppers and don’t book. That’s totally okay, however, my CRM is supposed to make my life easier. I send 3 cold follow up emails, and if none are responded to, I want them archived and out of my pipeline and brain. 

 

Finally, I do a lot for my clients. I have certain email templates that when I send them out, I’d like a task assigned to me. That way when I open up my home screen I can see everything that needs to be done per client within a certain amount of time. Triggering a specific email template to assign a specific task in a clients workspace does NOT feel like rocket science. I’m tired of seeing garbage AI being forcibly integrated into my workflow when what I want is more control of how my business is run when I’m not starting at my computer. 

 

Honeybook, get it together. If automations aren’t updated for these types of flows I will 100% be moving on. 

5 replies

Kaitlyn Blair
Explorer
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Hey ​@Emilee Setting!
 

I hear you on this! You’re definitely not alone in wanting automations to be more customizable, especially when it comes to follow-ups and task triggers. HoneyBook has made some improvements, but I agree it’s not yet as flexible as it could be for a full client journey.

That said, there are a couple of things you can do right now that may help:

  • Conditional logic for scheduled calls: You can set an automation to check whether a discovery call (or any call for that matter) has been booked. If not, it can send a follow-up email after a set timeframe. You can play around with the different types of logic you can use as well. 

  • Tasks tied to automations: While you can’t tie a task directly to sending a specific email template yet, you can add a task step after an email is sent in your automation to remind you to take next steps.  It’s not perfect, but it does give you visibility on your home screen.

I’d highly recommend dropping this into the Ideas tab in the community so the product team can see just how many users need this level of automation. The more upvotes, the more likely it gets prioritized.

I don’t work for HoneyBook (I’m just a Pro who sets accounts up for other businesses), but I did want to share what’s possible now so you’re not totally stuck until bigger updates roll out.


Alyssa Nance
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  • Newcomer
  • September 10, 2025

Hi ​@Emilee Setting,

Frustration is definitely something a lot of users have been feeling. I myself have felt that way on several occasions, mostly with the new automation builder. But I think the biggest reason is that it was released into accounts before it was ready. I experienced probably one of the very first versions of the builder almost a year ago now and it was severely lacking in features and functionality, especially compared to what the old builder was able to do. The new builder has certainly come a long way since then, but it’s still been hard setting things up in there for myself and for my clients (I set up account for other businesses, like Kaitlyn above) because new things keep getting added- which is great, it’s helping me get a lot closer to the workflows I actually want, but I’m having to constantly tweak them each month when new updates roll out. So it’s going to be a learning and experimenting process for a while, which is what happens sometimes with tools when they are going through some big changes.

 

And I actually think that the new builder is allowing us to be able to customize our automations more per type of client we work with. I feel like we can get a bit more granular now, which does make setting everything up a bit more complex.

 

But I feel you with inquiry follow ups. There has never been a great way to do follow ups unless they were a bit more manual. But I’d definitely recommend adding in check points with conditional logic like Kaitlyn mentioned above, or you can utilize the “create email draft” action. This will cause the automation to pause until you send the email and it allows you to edit the contents of the email before sending if needed.

 

And I’d 100% recommend what Kaitlyn said about tasks. You can have that as a step after the email is sent.

 

I’d love to hear if you feel like any of this will help you with your workflows or if there are other areas that you’re finding to be a struggle. I consider myself to be the workaround queen, especially with this platform. So let me know if I can help you with anything else, or if I can provide examples of anything. 


Emilee Setting

No, I don’t find the answer helpful. A CRM that came with a big price increase shouldn’t need 100 workarounds, especially for something as simple as follow ups to ghosters, which are community has more than enough of. 

 

I’ll be moving away from HB as soon as my schedule clears up. 


Tonisha J Stalnaker
Explorer
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Hey ​@Emilee Setting Out of curiosity, how long have you been using HoneyBook? Would you be open to hopping on a quick call tomorrow to see if I can show you some ideas that may help?


SJWeddingPros
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It’s crazy to me that hb just released an update to automations 2.0 and left the biggest complaint completely untouched.

 

Client Books.

Do this….

Then that…

then wait <30 days> before event… and then…

 

“then wait <30 days> before event… and then…”
 

Why is this so hard? I’m still using the old automations and won’t switch until this is fixed. I’m not going to build a ton of new automations, only to have to fix them again later.

 

Frustrated.