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What are your biggest tips for converting leads into clients?

  • January 21, 2026
  • 2 replies
  • 20 views

Masha Z
HoneyBook Employee
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Hey everyone!
One of the hardest parts of running a business is converting leads into booked clients. As we kick off the year, we’d love to learn from you!

👉 What’s one specific change you made (or wish you made!) that helped you turn leads into booked clients?

A small tweak to your booking process, a new approach to referrals or reviews, or anything else that made a noticeable difference.


Drop your tips and learnings below - share what you changed and how it helped - your experience might spark a great idea for another member ✨

2 replies

Kaitlyn Blair
Explorer
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@Masha Z I love this! FOLLOW UPS, FOLLOW UPS, FOLLOW UPS! Knowing that follow ups are NOT personal and to have the attitude that “no I’m not being annoying, I’m remind them” has helped a lot. And getting them excited for their consultation call before the session :)


Masha Z
HoneyBook Employee
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  • Author
  • HoneyBook Employee
  • January 22, 2026

I love that advice ​@Kaitlyn Blair! And what a great mindset shift 👏

I will say, I’ve definitely “recovered” a bunch of clients with follow ups - they simply forgot to message me back and a reminder helped to get their business back. 

What’s your preferred setup for follow ups/reminders? Do you have automated emails coming out or tasks scheduled for yourself?