I am obsessed with this topic and thought I would bring it up here. SOOOOO hard to pick one, but I’ll go first!!!
Niche your energy, not just your offer.
Instead of boxing yourself into one industry or title or ‘ideal client avatar,’ get obsessed with the vibe, values, and energy you bring to the table. When people start associating you with a specific feeling or transformation—not just a product—they’ll follow you across any pivot. Any offer. Any season.
What about you????
