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Question

How to Use a Lead Form for Retainer & then have the next Invoice Right?

  • May 5, 2026
  • 5 replies
  • 23 views

Nikki Schell

Hello - I have been digging and digging to try to figure something out. I’m a family and couples photographer in a tourist destination and people come to me looking for availability the week they’ll be in town. 

I set up a lead form with a scheduler and payment so folks can “book now” - find their date, and book it with my set retainer.

Then, I want to send them a file for:

  • services (add on’s - extra time, extra people, extra photos, locations out of my coverage zone)
  • have them review and sign the contract (that has been adapted based on the service add on selections)
  • and review the invoice

I’ve got the services and contract working great. The invoice is where I’m having issues because the retainer has already been paid.

At first, I marked the retainer as paid in the invoice before I sent it - but then learned they cannot select any add ons if I do it this way.

So then, I left it as unpaid and am now finding myself refunding duplicative payments (from multiple clients). In my email that I sent, I bolded and highlighted that they did not have to pay again and once they signed the contract I’d be able to mark it as paid… but it’s happened too many times that it’s now a pattern and a flaw in my system.

Is there a better way I should be tackling this?! Would love any advice.

Thanks!!

5 replies

Diana The Finer Points
Luminary
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Let add ons be it’s own file. Keeps it clean.


Nikki Schell

Let add ons be it’s own file. Keeps it clean.

Thanks for responding, Diana.

If I do that, I haven’t found a way to automatically connect my add on’s to the contract/invoice. So I haven’t done it that way yet. Is there a way that you know of to automate that? 


Diana The Finer Points
Luminary
Forum|alt.badge.img+9

No- I mean, make addons its own file, with an invoice for them to pay for it separately 


Tonisha J Stalnaker
Luminary
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Hey ​@Nikki Schell while I definitely understand what you’re trying to do, Lead Forms weren’t necessarily created to handle ongoing retainer payments in this way. Lead Forms are meant typically for one-time payments, OR deposits/initial fees. I don’t accept retainer payments using a Lead Form because they can’t sign the contract yet. 
 

I would have them complete their lead form, schedule a quick consult call OR provide their desired session date and secure it with a small fee, then have an automation triggered to send them a smart file with add-on services, the actual retainer and the contract.


Nikki Schell

@Tonisha J Stalnaker this makes sense. I didn’t realize the true purpose of the lead forms. Thank you very much!

@Diana The Finer Points - thank you, too. 

Appreciate both of you responding.