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Expert in residence AMA: ask me anything about marketing!

  • June 4, 2024
  • 4 replies
  • 29 views
Expert in residence AMA: ask me anything about marketing!
CandiceCoppola
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Heyyyyyyy all!

I’m back for another Ask me Anything (if you missed my first one, check out the post here and a video recap here!)

I’m Candice - your expert in residence here inside the HoneyBook community - and this month - I want to answer ALL your juicy MARKETING questions. For the next week, let’s connect here inside this special AMA thread where you can drop some of your biggest questions about marketing and I’ll give you my insights and hot takes.

Let me formally introduce myself so you can see some of my street cred and we can get to know one another!

 

👩🏼 About Me:

I'm Candice, and I believe your purpose is your superpower.

I've been mentoring wedding pros since 2011, mostly while I was growing my renowned wedding planning & design company.

In 2019, I sold my 6-figure business so I could help you build the kind of business that you want.

As an author, podcast host, business coach, and entrepreneur, I firmly believe that no one should have to navigate the world of business—or happy hour—alone.

When I opened my first business in 2007, I was an unlikely entrepreneur. Seriously, I had no idea what I was doing. Having transformed a business from my spare bedroom into a thriving multinational enterprise, I've definitely had many ups and downs along the way.

I started my previous wedding planning company with NO experience, NO contacts, and none of the training or support that’s available in my business coaching programs. Even so, I signed high-end clients from the very start of my business and produced events in excess of $1,000,000.

These days I hang out on my podcast, The Power in Purpose - which I’ve been producing since 2018. I’ve been featured in everything from The New York Times to PEOPLE Magazine and I am VERY excited to connect with you all here inside this AMA thread!

 

🔮Topics Ideas:

Marketing is my JAM. And I spend a lot of time focused on marketing for my business and the women I coach and mentor. Here are some topics you can ask me about:

  • Attracting Your Ideal Clients
  • Instagram
  • TikTok
  • YouTube
  • Podcasting
  • Email Marketing
  • SEO & Blogging
  • Networking
  • Pinterest
  • Marketing Messaging
  • Marketing Calendar
  • Marketing Process & Systems
  • Content Creation
  • Tools I Use

So, let’s have some fun, connect, and let me help you get your marketing game together! Reply to this post and ask me anything - I’ll be responding over the weekend and even recording some video responses next week.

I create a special workshop to help you create a 90-day marketing strategy for your business with a workbook you can use! Click here to watch the workshop if you’re interested in following my marketing strategy framework!

Excited!! 

4 replies

Kait former community manager
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What are some of the tried-and-true favorite tools you use to support your marketing strategy? Specifically thinking of how you move from content creation to automations and tools that connect your tech stack to support making followers raving fans & clients. 


Kenniqua Lewter
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Hey Candice! This is awesome. When we met in San Diego you mentioned to me about giving TikTok a try. I have not as of yet lol. 

I was wondering with some of the changes that may be happening with TikTok do you think I should still give it a try or would say it’s too late?

And I would love to learn more about your content creation process. I’m always fascinated with seeing how other people operate in this area to see where I can improve my own process. 

 

Thanks a bundle!😃


CandiceCoppola
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Hey Candice! This is awesome. When we met in San Diego you mentioned to me about giving TikTok a try. I have not as of yet lol. 

I was wondering with some of the changes that may be happening with TikTok do you think I should still give it a try or would say it’s too late?

And I would love to learn more about your content creation process. I’m always fascinated with seeing how other people operate in this area to see where I can improve my own process. 

 

Thanks a bundle!😃

 

Hey lady! I love these questions - thank you for asking them! I do think that TikTok is still worth a try, even with some of the issues it’s experiencing in the US right now and potentially in the future. I would love to see your voice and brand there and I feel like you can make some quick video content and start testing out options to see how they perform. I think repurposing content doesn’t always work strongly on Tiktok, but recording the same message on the Tiktok platform but in a new way trends better!

I am going to record a video and share more about my content creation process and post it in the community next month so stay tuned! That’s a GREAT question and I use a tool called Asana to help me map out my entire content strategy. Would like a BTS loom video be helpful for you?


CandiceCoppola
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What are some of the tried-and-true favorite tools you use to support your marketing strategy? Specifically thinking of how you move from content creation to automations and tools that connect your tech stack to support making followers raving fans & clients. 

Love this question Kait! Tools are so important and I think having the right ones (like Honeybook for a CRM 😈) make all the difference: My top 5 favorites are:

  • Asana for mapping out my overall strategy and to dos
  • Enji for analytics, content scheduling, and even creation with their powerful AI tools
  • Flodesk for email marketing and even customer nurturing
  • Capcut for creating reels and video content
  • Canva for graphic design

A few bonus tools I love are also:

  • Tailwind for Pinterest scheduling and enhancing my Pinterest reach!
  • ManyChat for automated responses and DMs - so handy on Instagram!
  • TubeBuddy for Youtube video SEO and getting everything over there “just right”
  • UberSuggest for keyword research and rank tracking

There are oh so many tools! Hahaha 😅